Zippo today announced a partnership with Korn to join the GRAMMY® Award-winning, multi-platinum band at select performances throughout 2017’s highly anticipated “The Serenity of Summer” tour.
Zippo will bring the Zippo Encore experience to several stops on the summer tour, offering fans an opportunity to purchase a collection of custom Zippo lighters featuring original Korn artwork and showcase their artistic skills by creating their own custom designs. The Zippo wheel will also be spinning, giving fans the chance to win gear and other prizes. Even those unable to attend the tour can get in on the action, as the band’s Zippo lighters will be available on zippo.com.
Furthermore, Zippo Encore will bring music lovers closer to Korn than ever before. Throughout the summer, fans will have the chance to gain exclusive access to rock out in the photo pit or even attend a private acoustic set from the band at a select performance to be named at a later date. Zippo Encore’s social channels will also be the home to original band interviews and never-before-seen content.
“Since the program’s inception in 2012, Zippo Encore has connected with more than 4.7 million live music lovers at festivals and on tour,” said Lucas Johnson, Global Brand Manager, Zippo. “We’re thrilled to be working with Korn this summer and rewarding fans with unexpected experiences and limited edition lighters.”
With career album sales in excess of 40 million, two GRAMMY® Awards, nearly 20 million social media followers, and over two decades of non-stop world tours, Korn is recognized as one of the most iconic and influential bands in the annals of hard rock and beyond. Korn’s new studio album, The Serenity of Suffering, arrived October ‘16 and instantly ascended to #4 on the SoundScan/Billboard 200. The album – which also debuted at #1 on Billboard’s “Top Rock Albums” and “Hard Rock Albums” chart – established Korn as one of an elite number of rock legends to achieve multiple top 10 placements on the chart.
For tour dates and further details, visit Korn.com. Zippo Encore will once again be providing music lovers with unique experiences and behind-the-scenes access at some of the top music tours and festivals throughout 2017. For more information about Zippo Encore’s full program lineup, and for chances to win tickets and upgrades all summer long, visit Facebook (ZippoEncore), Twitter (@ZippoEncore), Instagram (@ZippoEncore) and Snapchat (@OriginalZippo).