| CLICK TO WATCH “THE EAGLE HAS LANDED” VIA AVATARMETAL.COM
AVATAR have debuted yet another visually sunning music video for their track “The Eagle Has Landed.” Directed by longtime collaborator Johan Carlén, this is the first official music video we’ve seen from the band off their forthcoming LP. Vocalist Johannes Eckerström explains:
“During the past few months I’ve ended up saying “this is our most ambitious work to date” quite a bit, but this one takes the cake. While still keeping it in the family we’ve created yet a new universe for everyone to get immersed in. A fable is a metaphor to explore the human condition and we’ve taken it one step further, zooming in on one song and what it has to say in and out of itself beyond the frames of the concept of ‘Feathers & Flesh.'”
This is the story of five conmen traveling around the land, selling their snake oil to the easily persuaded people of the soil. Often when we want karma to bite someone’s ass the most, they always seem to get away. It was fun to play the bad guy for once. I think the visuals and our treatment of the classic one take-concept speaks for itself. This is one of those you’ll want to watch over and over again. I know I’m already doing just that. Enjoy!”
With past buzzworthy videos like “Bloody Angel,” “Hail The Apocalypse“ and the 2015 Loudwire “Best Rock video of the year” video for “Vultures Fly,” AVATAR continues to raise the bar for what bands are doing visually in the current state of hard rock and metal.
The band currently has four songs available for streaming. “For The Swarm,” “Regret” & “House of Eternal Hunt,” “The Eagle Has Landed” and “Tooth, Beak & Claw” can all be found below.
AVATAR will release their very first concept album titled Feathers & Flesh on Friday, May 13, 2016 via Entertainment One (eOne) in North America and Canada and Another Century overseas. The new release will be the band’s highly anticipated followup to Hail The Apocalypse released in 2014, which cracked the Billboard Top 200 for the first time in the band’s career.
The aim is set higher, further and deeper than ever before for AVATAR. Not only is this concept album their most extensive work to date, showing the widest range of any of their albums, it also contains a story too extensive for any booklet, so they made a book. A fully illustrated 60 page, 109 verse poem hardcover book. The physical album pre order, book, and exclusive merchandise is available now. Click here for more info.
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